Social media is “new territory for PR,” sez PRSA. BS, sez me.
Food giant ConAgra and its PR firm Ketchum found itself in a reheated soup recently, when an event for bloggers in which food bloggers were fed frozen dinners as a “secret surprise” went wrong. At...
View ArticleWhy PR doesn’t matter to the boss
Get enough public relations professionals together, and you’ll inevitably hear the conversation. The one I’m thinking of starts around war stories, then moves to why the corner office folks (or the...
View ArticleIABC “Trends 2013″ conference offers real value
I have blogged in the past about the role of professional associations in a world where there are meetups and all sorts of similar professional development opportunities that can be had for free. I...
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